As Internet faculty at Elder Law College, I receive a number of questions that revolve around what the consumer market is doing in Elder Law and how it’s trending. I decided to pull up a couple reports on Google Trends and show you what I found – Google Trends tracks keyword search trends over time. You can look up virtually any keyword or phrase and see how searches for that keyword have trended over time. It’s a great tool to gauge how interest in a topic has changed over time. More interest = more searches on Google. For example, you … Continued

I have a quick bit of information I’d like to share with you – As you may know, I am the Communications Director for the Elder Law College. In addition to this role, I run a legal marketing firm (Harper Beck), helping attorneys define their brands, create their web presence and generate clients – mostly through digital advertising. One of the questions I regularly get asked by attorneys considering adding or transitioning to Elder Law, is – what kind of revenue potential is there in Elder Law? So, I thought I’d take a quick screenshot to show you why Elder … Continued