Archives: Marketing

Marketing Member Articles | July 19, 2017

That’s Marketing

I read an interesting article in the Monday, July 17 edition of USA Today that is directed toward advertisers who they say are fixated on selling to Millennials. The main point of the article is that advertisers may be missing the boat because: “Baby Boomers are making up an outsize share of consumer spending”. It also points out that Baby Boomers are spending more on services rather than consumer goods. Reading this article got me to thinking about what great news this is for our members. Why is this great news for our members? Because there are 10,000 Baby Boomers … Continued

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Principal and Lead Instructor Scott Solkoff is a member of the above assocations.


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